Meet Hello Kitty at APPI

News Release on Official Website/ for Media – 26 December

APPI Resort Announces First-Ever Year-Long Collaboration with Hello Kitty to Deliver Exclusive All-Season, Multi-Sensory Experience

APPI Resort, a premier four-season destination, today announced its first-ever year-long collaboration with globally beloved character Hello Kitty from Sanrio. The partnership launches immediately and introduces an immersive, multi-sensory resort experience designed to expand APPI’s appeal beyond winter sports and establish it as a year-round destination for families and enthusiasts worldwide.

The collaboration’s core objective is to integrate the universally recognized charm of Hello Kitty across the resort’s offerings, engaging guests through memorable, full-spectrum seasonal activities.

The comprehensive collaboration spans four key areas, ensuring an unforgettable experience for every guest:

The Hello Kitty Multi-Sensory Experience at APPI Resort

●Cozy Stays (Decorations): Guests can immerse into the environment featuring exclusive décor and amenities, and custom ambiance designed for a stylish and unforgettable rest.

●Taste Goodness (Culinary): The resort will offer delightful, limited-edition Hello Kitty specialty menus, themed afternoon teas, and character desserts available at select dining locations, providing an appealing feast for both the eyes and the palate.

●Full of Play (Activities & Entertainment): The collaboration aims to create a continuous stream of family-friendly engagement and resort discovery throughout the year, encompassing immersive, resort-wide activities such as a themed Stamp Rally, and scheduled Hello Kitty Meet-and-Greet held throughout holidays and key seasons. These activities will organically guide guests to discover exclusive scenic views and a vibrant, enhanced environment across the resort.

●Collect Memories (Retail): Dedicated retail spaces will feature a curated collection of limited-edition collaboration merchandise allowing guests to take a piece of the magic home.

The collaboration represents a significant investment in APPI Resort’s commitment to providing comprehensive, year-round entertainment. The resort anticipates the collaboration will drive increased visitation throughout the year.

Further details regarding the collaboration will be announced shortly on the official APPI Resort website.